10/4/08

Reverse Trick-or-Treating!

Second Annual
Reverse Trick-or-Treating!

This Halloween,
it is kids who will be giving treats to adults!

Hundreds of groups of Trick-or-Treaters in the United States and Canada will unite to:
  • END poverty among cocoa farmers
  • END forced/abusive child labor in the cocoa industry
  • PROMOTE Fair Trade
  • PROTECT the environment
A pleasant surprise will greet nearly a quarter million people distributing candy at their door, when youth reverse the Halloween tradition to hand adults a sample of Fair Trade chocolate.

The chocolate will be accompanied by a card informing recipients of poverty and child labor problems in the cocoa industry, affecting mainstream candy enjoyed at Halloween and around the year, and how Fair Trade certified chocolate provides a solution.

Parents of last year's youngest participants raved about how Reverse Trick-or-Treating transformed Halloween into a meaningful event when youthful activists can give back to their neighbors and to cocoa growing communities. Read more reactions in Global Exchange's newsletter article here.

Reverse Trick-or-Treating was covered in radio, television, and print media last year. Read more about it here.

The chocolate and cards are FREE!
Individuals:
DEADLINE to order -- October 13
Individuals, click here.

1 comments:

Rodney North said...

To the Good Folks of Norman - we at Equal Exchange would like to thank you for participating in the Reverse Trick-or-Treating campaign and for supporting Fair Trade.

If you would like to read more about the issue of forced child labor in the cocoa trade see this special page on our website.

Thanks.