TIME magazine article on the "Responsibility Revolution" in America

[Photo Illustration by C. J. Burton for TIME ]

TIME magazine has published a great article on what the author, Richard Stengel, calls the "Resposibility Revolution" and how the American consumer is making more green and ethically responsible purchasing choices. Here's an excerpt:

   
"We have always known that heedless self-interest was bad morals," FDR said in 1937, in the midst of the Great Depression. "We know now that it is bad economics." We learned this all over again after the collapse of Lehman Brothers, the shame of subprime mortgages and the brazen Ponzi scheme of Bernie Madoff. But even amid the Great Recession of 2009, people have been trading in their SUVs for Priuses, buying record amounts of fair-trade coffee and investing in socially responsible funds at higher rates than ever before. What we are discovering now, in the most uncertain economy since FDR's time, is that enlightened self-interest — call it a shared sense of responsibility — is good economics...
You can read the full article on the TIME website.